Recreational Exploration Intelligence
REI HomeLand builds apps for hunters, anglers and backcountry explorers. We turn terrain, weather, land and movement data into clear, actionable guidance, so you can go farther, plan smarter and come home safe.
Who we are
REI HomeLand LLC is an outdoor technology company. Our name is our mission: every product we make is built around three ideas.
Made for the people who hunt, fish, hike and roam on their own time, from the weekend scout to the lifelong woodsman.
Tools that help you read new ground with confidence: public land, terrain, water and access, before you ever leave the truck.
Weather, terrain and field data distilled into plain answers: where to go, when to go and when it's time to head back.
Our approach
The outdoors produces more information than anyone can check from a tree stand or a trailhead. We do the heavy lifting so the answer fits on one screen.
Satellite and LiDAR terrain, public land boundaries, water, weather and seasonal patterns, combined in one map.
Models score conditions hour by hour, so changes in wind, pressure and light turn into simple, readable forecasts.
Clear recommendations and timely alerts tell you where to set up, which way to approach and when the window opens.
Offline maps, GPS tracking and daylight awareness keep you oriented when the signal drops and the sun gets low.
What we stand for
Every feature asks the same question: does this help someone get out and back without trouble? Offline-first maps, tracking and conditions awareness are built in, not bolted on.
Data is only useful when it leads to a decision. We cut the noise and present answers you can act on in seconds, even with cold hands.
Clear public land and access information helps explorers stay legal, avoid conflicts and respect private ground.
Stands, honey holes and favorite trails are personal. We treat your location data with the care it deserves.
Our apps
A hunting and outdoor map app that brings HD satellite, LiDAR terrain, public land, wind and a weather-driven movement forecast together, with tools for scouting, recovery, fishing and hiking.
We're expanding Recreational Exploration Intelligence to more of the outdoors, with new tools for anglers, hikers and backcountry travelers on the way.
Contact
Partnerships, press, data providers or feedback from the field, we'd like to hear from you.